Solomons Flooring is a national flooring franchise group with over 70 stores throughout Australia. This is a crowded sector of the retail market and establishing a clear brand identity is essential for success. The Hothouse took the Solomons logo and made it the to life as the brand. The sultan from the logo was animated and features in all television advertising as well as being a fun character in a variety of poses throughout catalogues, posters and all point of sale. There is no doubting that when you see any aspect of Solomons marketing you’ll immediately recognise the brand.